Companies need to be selective about partnerships. Brands can and should sell to everyone, but partnerships—for better or worse—make bigger statements.
from nicholemhearn digest http://www.chicagobusiness.com/article/20180227/OPINION/180229903/what-the-nras-business-partners-should-do?utm_source=OPINION&utm_medium=rss&utm_campaign=chicagobusiness
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