The medieval "Dilly Dilly" campaign is arguably the biggest beer ad hit since Dos Equis' the Most Interesting Man in the World. But a Miller Lite marketer says sales trends are on his side.
from nicholemhearn digest http://www.chicagobusiness.com/article/20180227/NEWS07/180229899/beer-battle-millercoors-exec-slams-bud-lights-dilly-dilly?utm_source=NEWS07&utm_medium=rss&utm_campaign=chicagobusiness
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