And now that the North Siders are winning, how to they maintain their charm? Team President for Business Operations Crane Kenney talks about marketing in good times and lean years.
from nicholemhearn digest http://www.chicagobusiness.com/article/20171010/NEWS06/171019994/how-to-keep-cubs-fans-loyal-during-the-hard-times?utm_source=NEWS06&utm_medium=rss&utm_campaign=chicagobusiness
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