A new value menu, mobile ordering and a social media shuffle are part of the company's ongoing turnaround, aimed at attracting younger diners while cutting costs.
from nicholemhearn digest http://www.chicagobusiness.com/article/20171024/NEWS07/171029932/mcdonalds-officially-in-reinvention-overdrive?utm_source=NEWS07&utm_medium=rss&utm_campaign=chicagobusiness
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