From 'Mayochup' to potential mayhem: Kraft Heinz and social media

This month's Twitter teasers about "mayochup"—its new product combining mayonnaise and ketchup—is illustrative of its new approach.

from nicholemhearn digest http://www.chicagobusiness.com/article/20180424/NEWS14/180429932/from-mayochup-to-potential-mayhem-kraft-heinz-and-social-media?utm_source=NEWS14&utm_medium=rss&utm_campaign=chicagobusiness